In 2025, the global matcha market is facing a significant shortage that’s affecting both availability and pricing. This disruption is the result of a perfect storm of factors, from increased global demand to long-standing challenges in the traditional tea farming industry.

What’s Causing the Shortage?

1. Unprecedented Global Demand
Matcha has become a staple in health, beauty, and food trends around the world. As its popularity has soared, especially in beverages and wellness products, demand has outpaced what producers can reasonably supply.

2. Limited Harvest Windows
High-quality matcha is made from specially grown and processed tea leaves that are only harvested once a year. The time-intensive methods required-from shading the plants before harvest to stone-grinding the leaves into fine powder-mean production cannot easily scale up in response to demand.

3. Farming Challenges in Japan
Much of the world’s matcha comes from Japan, where tea farmers are aging and fewer young people are entering the profession. As a result, fewer farms are producing matcha than in years past, adding long-term strain to the supply chain.

4. Export Pressures
As international demand increases, a larger share of Japan’s matcha is being exported. This not only impacts availability abroad but also causes supply bottlenecks even within Japan itself.

What This Means for You

These supply issues may lead to temporary shortages, delays, or price increases. We're working closely with our partners to secure sustainable, authentic matcha while maintaining our standards of quality and transparency.

We appreciate your patience and continued support as the industry adapts to these changes. Our commitment remains to bring you the finest matcha available-ethically sourced and respectfully produced.